Everyone knows that a happy customer can become the most effective marketing tool in your business.
With this in mind, we’ve put together some practical ideas on how to build advocacy from the people who are at home enjoying your Ziptrak® installations. Whether you’re an installer or retailer, what happens after the install plays a big role in how customers talk about your business and who they recommend.
Naturally, you’ll already have your own ways of building strong customer relationships, and as always, we’re here if you need a hand. We hope you enjoy these ideas as a starting point.
Happy Ziptrak® customers don’t just enjoy their outdoor space more, they become some of your most powerful marketers. With the right aftercare, education, and follow-up, a completed Ziptrak® install can keep working for your business long after the last blind is tensioned.
Here’s how to turn satisfied customers into confident advocates for your Ziptrak® installs.
Customer Support & Aftercare: Where Advocacy Starts
The installation, while hugely important, is only part of the customer experience. What can really set great installers apart is what happens after the job is done. This means:
- Clear communication, practical advice, and easy access to support help customers feel looked after – that confidence is what leads to positive reviews and referrals.
- Let your customers know they can reach out if they have questions or concerns. If something needs tweaking, addressing it early builds trust and protects your reputation.
And remember, if you ever need support on a tricky job or unusual site condition, the Rainbow Team has seen it all and is always happy to help.
Ziptrak® User Guide: A Must-Have for Every Install
One of the simplest ways to support customers is by leaving them with a Ziptrak® User Guide at handover.
This branded guide includes:
- Everyday usage tips
- Care and maintenance instructions
- Helpful reminders to keep blinds performing smoothly
- Space for your contact details
Providing a printed or digital copy of the Ziptrak® User Guide makes it easy for customers to care for their blinds correctly and reinforces your professionalism. You might also like to include your own thank you note inside.
How to get them:
Care Tips & Maintenance: Easy Advice for Happy Customers
Taking a few minutes to explain ongoing care goes a long way toward long-term satisfaction with your business and the product.
Key tips to share include:
- Keep blinds moving regularly to maintain smooth operation
- Never roll blinds up wet
- Apply silicone spray to the tracks every six months
- Roll blinds up during storms or frost
- Explain seasonal changes in PVC flexibility so customers know what to expect
For deeper guidance, you can also point customers to Ziptrak®’s blind-maintenance instructions.
For cleaning, you can recommend Swiftee® Outdoor Blind Cleaner, specifically designed for Ziptrak® Mesh and PVC blinds.
Offer a Maintenance Visit or Equipment Check
Consider offering an optional maintenance visit or annual equipment check. This creates another customer touchpoint, ensures blinds continue to perform as intended, and can uncover opportunities for future upgrades or additional installs.
Customers might not think they need it initially, but asking plants the seed. Having a process to contact people after 11-12 months of using the system is a great time to check in, and see how things have been going and what they might need.
Reviews, Referrals & Real-World Proof
Don’t be shy about asking for Google Reviews, they build trust and directly support your SEO. Make it easy by showing customers exactly where to leave a review and providing a copy-and-paste link, or a QR code.
Put it on your thank-you note or invoice, or send a text message after the installation. Customers are normally more than happy to oblige, they just often forget as soon as you walk out the door.
Photography and video are just as valuable. Build taking content into your post-project process:
- Take before & after shots and videos
- Capture blinds up, down, and halfway
- Photograph from inside and out
- Leave the site tidy so your work shines
These assets are gold for your website, social media, and when showing prospective customers what’s possible with Ziptrak®.
Don’t forget – word of mouth remains the strongest referral channel of all.
Small touches help here too – consider getting some small subtle stickers produced with your logo that go on the Ziptrak® bottom bar, that will remind your customers and their guests of who did the awesome install, and who to talk to.
Advocacy doesn’t happen by accident. With strong aftercare, education, and follow-up, your Ziptrak® customers become long-term ambassadors for your business, and that’s marketing you can’t buy.
Need more info?
Don’t forget to visit the Ziptrak® for Trade page, there is a range of useful marketing & product support.
Please contact us anytime – we’re here to help.
