Sustainability at Rainbow Shade

At Rainbow Shade, we want our business to give more to the community and the environment than it takes. To leave this world better than we found it.

There is a lot of hard graft to be done, and we’re taking action.

A lot of this has been happening behind-the-scenes and we’ve now resolved to share our story to be open with our customers and community, and hopefully inspire others as well.

As a boutique supplier, we might not have huge scale but we do believe we can make a change, and hope our actions will have a happy ripple effect throughout our industry.

If there is anything you’d like to check in with us about, or perhaps collaborate on some solutions, please contact us – we’d love to have a chat.

Our Sustainability Action Plan

What we’re doing

  • We’ve taken stock of our impact, with a Sustainability Review
  • We’ve bench-marked our biggest opportunities for change, from the products we bring in, to how we care for our employees, to the practices within our premises and offsite
  • We’ve discovered some surprisingly good things about our supply chain, and some things that need to change
  • We’ve aligned our plans to support the UN Sustainable Development Goals
  • We’re bringing our whole team along for the ride, and endeavour to build on our culture for continuous improvement


Our biggest concerns with business-as-usual:

  • Climate impacts from our supply chain (aluminium production, virgin plastics, transportation & energy use in particular)
  • Valuable resources from fabrication and end-of-life product that often end up in landfill
  • Providing a viable and sustainable business to support our employees and community long term

Our Focus

Our core Sustainability Focus for 2022-23 is:

  • Workshop waste reduction (seeking a decline in landfill use, after our next 12 months’ data)
  • Team wellness project (Living Wage Employer, and employee wellness and personal development initiatives)
  • Influencing our industry & supply chain (we’d like to be positive influencers for change, and upskilling ourselves in responsible procurement)
  • Carbon impact reduction (getting a firm handle on our number in 2022, setting a net zero target, reducing energy and fuel use, shifting to an EV / PHEV fleet as we upgrade, and exploring renewables)
  • Exploring circular-economy pathways for the products we import and distribute
Affordable and clean energy

How we can help

  • Explore renewable energy for our building
  • Transition to an EV / PHEV fleet
  • Reduce energy use within our premises
  • Supply chain influence & source energy from responsible sources
  • Invest & bank responsibly
Decent work and economic growth

How we can help

  • Become a Living Wage Employer (our application is at the ready)
  • Equal pay opportunities for women, men and migrants
  • Ensure staff with language barriers have access to an interpreter for important communications
  • Operate an open door policy and fear-free feedback mechanisms
  • Uphold independently audited Health & Safety and HR practices
  • Identify human rights risks within our supply chain, and push suppliers for transparency (responsible procurement)
  • Invest & bank responsibly
Responsible consumption and production

How we can help

Life below water

How we can help

  • Support the responsible treatment and reduction of trade waste
  • What we tip down our drains matters – foster a culture of awareness and improvement
  • Evolve our processes to avoid plastic / marine pollution from our products’ incorrect disposal or perishing into waterways
  • Invest & bank responsibly

Recent Wins

A playground by Matta Products NZ using recycled PVC

Some wins you may be interested in:

  • Scrap PVC – we have partnered with Matta Products Ltd who turn our soft PVC off-cuts into durable playground matting here in NZ. The product is made from recycled PVC which becomes a durable, low-maintenance and valuable item. This helps to close the loop in NZ and use the resource wisely.
  • Office Waste – our office and staff-room now has recycling stations and a bokashi bucket, and our landfill bins have significantly reduced in size.
  • We are currently re-designing our packaging of ZiptrakⓇ to move away from plastics (we’re in testing phase to ensure the product still arrives in perfect condition).

Our Next Steps

We’ll be reviewing our progress annually (each January), setting our sights higher and keeping our community informed through this page and our everyday communications.

There is lots of room for improvement and we welcome you to join us.

If you would like more information, please contact us.

Thank you for being part of our community!