How to Promote & Leverage the Ziptrak® Brand

We’ve pulled together some practical marketing tips to help you promote and leverage the Ziptrak® brand in your business. We hope you find these ideas useful; remember, however, that these are just starting points. You probably have plenty of great tactics already up your sleeve. If you ever want to bounce ideas around, we’re always here to help.

Ziptrak® Trade Hub: Your Go To Resource

Need marketing materials, sales tips or technical info? The Ziptrak® Trade Hub is packed with everything you need to support your team and customers.

You’ll find brochures, spec sheets, videos, installation guides, and plenty more. If you haven’t explored it yet, log in and take a look; it’s well worth your time.

Check out the Ziptrak® Trade Hub

Ziptrak® User Guide: A Must-Have for Every Install

The Ziptrak® User Guide is a simple yet powerful tool for keeping customers happy long after the install is completed.

It includes care tips, operating instructions, and, best of all, a space to include your contact details so customers know exactly who to call next time.

How to get them:

Ziptrak® Cross-Promotion Marketing Resources

There’s no shortage of ways to keep the Ziptrak® name visible and build trust in your local market. The Ziptrak® Australia marketing team have provided us with a few popular options for inspiration:

Car stickers and decals – turn your ute or van into a rolling billboard supported by the Ziptrak® brand
Brochures and demo kits – perfect for in-store chats and on-site consults. We can help you with:
- Our A4 Ziptrak® flyer, perfect for initial enquiries, which we can brand with your logo and contact details
- Ziptrak®’s 8-page glossy brochure, great for the more detailed end of the quote process

Flags, signage and vehicle wraps – get noticed at events, in your showroom or out on the road
Promotional caps and merchandise – small touches that make a lasting impression

Got something else in mind? Ziptrak® is open to co-branded ideas and may even chip in on production costs, as long as:

The Ziptrak® logo is clearly featured
There’s a clear marketing benefit
You provide a quote upfront

Just get in touch with Jessie Butler at jessie.butler@ziptrak.com.au if you’d like to discuss ideas for co-branding and leveraging the Ziptrak® brand on your promotional marketing gear.

Make the Most of the Ziptrak® Logo

Using the Ziptrak® brand correctly can do wonders for your credibility and SEO.

Use the correct naming: “Ziptrak® Track-Guided Blind System” and Ziptrak® Outdoor Blinds
Use the ® Registered Trademark symbol for credibility & brand accuracy
Feature the Ziptrak® logo on your website, social posts and brochures to add strength to your offering
Link to the Ziptrak® website (and our Rainbow Shade Ziptrak® page), this can help strengthen your search rankings
Load up reels and videos to your socials and tag Ziptrak® and Rainbow Shade – reels often reach people beyond your followers (some studies show that around 60% of views come from non-followers!)

These steps not only build trust but also help more customers find you when searching for Ziptrak®.

Blind Strength & Wind Performance

It’s no secret that customers care about durability, and Ziptrak® delivers. Demonstrate to your customers that you are utilising proven products. Share these two videos with your customers to support the Ziptrak® brand.